Less is more. And this season, more is MODERN by Max Sparrow, a sophisticated, clean and simple collection that’s bold and a bit daring. It honours its roots in Modernism but doesn’t replicate midcentury style. The focus is on liveability and usability, making it comfortable enough for every day.
While Midcentury Modern evokes a definitive style, Modern by Max Sparrow was developed to serve as a flexible furnishing base with room for interpretation by designer and consumer. The collection represents a wide range of aesthetics and depending on merchandising options, it can be conservative or glamorous, relaxing or invigorating, neutral or colourful.
Modern represents a new style category for us. It’s our interpretation of what modern can be. With complete offerings for bedroom, dining and living, it’s also the collection that confirms our position as a whole home resource, with Max Sparrow now featuring over 3,000 furniture items in the range. We are very excited as it signals a new move in a modern direction for the Max Sparrow brand.
The new Modern collection’s 60-plus casegood pieces are shown with more than 20 custom coordinated modern upholstery designs. Styles include sled-base dining chairs, track arm sofas, a sinuous chaise and several leather-accented chairs you’d swear we lifted from Don Draper’s office.