The immense passion for creating unique and extraordinary spaces is evident in the work produced by Jeremy Bull of Alexander & Co, winner of the coveted Belle Coco Republic Interior Designer of the Year award. Jeremy and his studio are behind many notable projects – from Watson’s Bay Boutique Hotel to one of the most popular homes; Iluka House in Palm Beach.
I spoke with Jeremy to learn more about his work style and discuss what a day in the life of one of Sydney’s most promising designers consists of.
One minute you’re working on a breathtaking family holiday home in Palm Beach, the next it’s an impressive restaurant at the Dubai Opera with one of Australia’s finest chefs. How has Alexander & Co evolved since you founded it?
It has really continued to grow and evolve in many, many ways. At its inception we had the enthusiasm and hard work to create beautiful spaces. Our evolution since then has revolved around making the project experience better for our clients and also our team whilst still ensuring that the projects retain their beauty and our practice DNA. We believe that the project experience should be alike to any luxury brand where client journey should be a fundamental benchmark.
Give us an insight into your day as the Principal of one of Australia’s top design firms. Is there such thing as a typical day for you?
Lots and lots of discussion. My role is focused primarily upon consideration and communication, whereby our team becomes the arms and legs of project mobilisation. I have a tightly scheduled day with my first internal meeting starting at 8am. What follows are both client and internal meetings which revolve around design and project strategy. I enjoy consistency as do our team so we do our best to keep this discipline.
As a designer would you say you have a distinct design style? What draws clients to commission Alexander & Co to transform their interiors?
Although we move freely between commercial and residential, interiors and architecture, there is a consistency with regard to the handmade nature of our work. Our interest is in alchemy, we love to turn the ordinary into the extraordinary, often simple and authentic materials delivered with masterful craft. This is value, it is also where you find magic.
We’re excited to celebrate what you’ve achieved over the last few years with this week’s accolades. What projects can we expect to see from you soon?
We have a collection of really superb sites handing over later this year, from the long awaited reconstruction and fitout of the Burleigh Beach Pavilion to a beautiful home at Walsh Bay which I believe is one of the only single freestanding residences on a finger wharf within NSW. It’s a spectacular site with water views in almost every direction! We are also working with Vittoria on a new retail design strategy which has been an exciting partnership to date.