Bob and Cortney Novogratz have proved, yet again, why they are the power-couple of all power-couples when it comes to the interiors industry. The design duo has absolutely transformed the W Hoboken’s former Chandelier Room into Lulu’s, a high-end bold and artistic club. Take my advice, hop across the river when next in NYC to Jersey.
The establishment is the perfect combination of Pop Art, Beetlejuice, and rock and roll. On entry you’re first presented with Kate Moss’ nude portrait – a popular piece by the great Mario Testino – that, in its self, takes care of the rock and roll aspect. Bold black and white vertical stripes adorn the walls, exaggerating the sky-high ceiling, which has been supported by bright yellow and bronze metallic-clad columns by London artist Richard Woods.
Floor-to-ceiling windows with dreamy views of the Manhattan skyline perfectly frame the bar, making this space the centre of attention. Green-blue glass Murano chandeliers hang over the bar and its vibrant yellow tufted peridot stools, amplifying the dream-like atmosphere. A low-lying bright green, blue, and red patterned sofa lines the wall in front of the bar, with gem-coloured blue and green velvet seating scattered between.
A pool table is placed on one end of the club, with the priceless views of the Hudson River and Manhattan acting as the perfect backdrop. The other end of the club – an indoor-outdoor convertible terrace and bar – contrasts against the pop-art dreamland that makes up the club’s interior; it’s neutral colour palette and forest-green tiled bar creating a clear distinction between this more laid-back space and the hustle and bustle of the club’s main bar.
From the (multiple) Kate Moss portraits and British photographer Albert Watson’s Mick Jagger jaguar photo, to the leather tufted Chesterfield sofas, it seems that a bit of British invasion has hit the shores of Hoboken. This and the sheer amount of colour means there is a lot going on with the design of this trendy club, however the Novogratz team have managed to create a vibrant yet sophisticated space, which can be enjoyed at any hour of the day in the City That Never Sleeps.