Design Field Notes

Design Field Notes

Design Field Notes

Trends & Finds

Success Secrets: Max Sparrow

Having launched last year, Max Sparrow has grown at a cracking pace selling furniture to over 2,000 clients Australia wide. With the business set to double again this year, it has been such an exciting brand to launch. To see it do so well this past year has been truly incredible and a testament to the hard work of the Max team and the growing market trend of shopping for furniture online.

The secret to the success of Max Sparrow is that the over all model offers the market some thing different – high quality furniture at wholesale prices.  I get asked frequently how can Max offer this – it’s because the business doesn’t have the high cost of holding inventory in Australia.  All furniture items, including sofas, chairs, dining tables, dining chairs and beds, are ordered and sent to the client within 8-12 weeks. This enables Max Sparrow to offer a wide range, over 1000 furniture products, at very competitive prices. Designer furniture at attractive prices, who doesn’t like that?

Sofas, side tables, coffee tables and dining are noted as being the best performing categories with the range’s high quality pieces gaining the most attention. Whilst only introduced a month ago, the new Manhattan furniture range has been by far the most popular with shoppers for its sleek timber design. The Dutch collection is also a popular one with rustic Oak for a classic aesthetic.

Next month Max Sparrow is set to expand into lighting, décor, rugs and homewares online – but with product held locally so that the delivery time is less.

I am constantly impressed with how well made the collections are at Max Sparrow and would highly recommend having a look on their site or going in to their Sydney showroom.

Anthony Spon-Smith