$350,000 over reserve for this property styled by Coco Republic.

With an enviable location overlooking the iconic Palm Beach, Coco Republic Property Styling worked with McGrath Avalon to take a three bedroom home to market. Engaged by agents Lauren Garner and Jonathan Fletcher, property styling was key to the property achieving a sale price of $3,342,000, a successful $350,000 over reserve.

As reported by Aidan Devine in The Daily Telegraph in May 2019, in the case of this simple Palm Beach home; "Presentation and styling was key to achieving a strong sale". 

He continues on the value of property styling, "It can cost thousands - but property sellers who skimp on home styling cost may be killing their chances of getting a good price or quick sale."

In a tough real estate market, presenting your property in the best way possible is critical and the value of property styling is reflected in the results.

This three bedroom Palm Beach property was simple in design; updated and relatively modern but lacking the expected luxurious fixtures and finishes of a multi-million dollar property. That's where Coco Republic Property Styling came in to make this home shine. Stylists played to the selling feature of breathtaking panoramic views of the coast, introducing beautiful outdoor furnishings from the Coco Republic collection, balanced with light pieces inside to enhance a spacious feeling in smaller areas.

In a challenging market where there are fewer high-paying buyers coming through open for inspections, Coco Republic Executive Director Jeremy Byrne says, "Making an emotional connection with buyers is vital. Some sellers will try to save a few thousand dollars by presenting their homes unfurnished and that's a lost opportunity. Good styling makes the home stand out, resulting in a timely sale and maximised sale price."